Blue Ocean Strategy seeks to create a unique and uncontested market space, while Porter’s Five Forces helps organizations understand the competitive forces within their existing industry. Competitive Advantage: Both concepts are related to gaining a competitive advantage in the market.Key Similarities between Blue Ocean Strategy and Porter’s Five Forces: The model breaks down industries and markets by analyzing them through five forces. Professor Michael Porter published for the first time in his book “Competitive Strategy” in the 1980s. Porter’s Five Forces Porter’s Five Forces is a model that helps organizations better understand their industries and competition.

Thus, companies following a blue ocean strategy offer much more value at a lower cost for the end customers.

At its core, there is value innovation, for which uncontested markets are created, where competition is made irrelevant. Key Differences between Blue Ocean Strategy and Porter’s Five Forces:īlue Ocean Strategy A blue ocean is a strategy where the boundaries of existing markets are redefined, and new uncontested markets are created.Key Similarities between Blue Ocean Strategy and Porter’s Five Forces:.Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.

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For apple instal Blue Ocean Strategy